Services
What you actually get.
Not reports. Decisions.
The retainer
True profitability by SKU
Landed cost, fees, shipping, returns, and ad spend allocated properly, so you know which products carry the business and which are along for the ride.
Cash flow forecasting
Built around inventory purchasing cycles and payout timing, not a generic month-by-month P&L.
Inventory and working capital planning
How much to buy, when, and what it costs you to hold it.
Ad spend economics
Contribution margin after ad spend, blended ROAS versus MER, and which channels actually clear the bar.
Marketplace fee reconciliation
Finding what the platforms are taking that you haven't accounted for.
Monthly decision review
A working session on what the numbers mean and what to do about them.
What we don't do.
We don't do your bookkeeping and we don't file your taxes. Keep your bookkeeper and your CPA — they do necessary work we're not replacing. A CFO sits above both and answers a different question: given these numbers, what should you do next?
How engagements work.
Every engagement starts with a Financial Health Assessment. It is a real deliverable, not a sales call — you get a clear read on your margins, your cash position, and the two or three things most worth fixing. If a retainer makes sense afterward, we talk about it. If it doesn't, you keep the analysis.