Who we help
This is built for a specific kind of business.
If that's not you, we'll say so.
You're a fit if
- You're doing $50,000/month or more in revenue
- You sell physical products — DTC, Amazon, or multi-channel
- You're growing, and the growth is making cash tighter instead of easier
- You can't confidently say which of your products are most profitable
- Inventory decisions feel like guesses with real money attached
- You have a bookkeeper, but nobody is telling you what the numbers mean
You're not a fit if
- You're under $50K/month — the engagement won't pay for itself yet
- You need bookkeeping or tax filing — that's a different service
- You want someone to confirm decisions you've already made
Why the revenue floor.
Below roughly $50,000 a month, the problems a CFO solves haven't gotten expensive enough to justify the fee. You're better served by a good bookkeeper and a clean spreadsheet. We'd rather tell you that than take the engagement.